2月22日，Discovery探索頻道在全球同步發(fā)布紀錄片《探索中國奶粉新高度》，通過高清鏡頭零距離記錄中國乳業(yè)的發(fā)展現(xiàn)狀，探秘中國奶粉生產(chǎn)背后的科學(xué)奧秘。紀錄片發(fā)布首日，全平臺觀看量便突破3000萬人次，在微博、B站、抖音、YouTube、TikTok等數(shù)十家海內(nèi)外平臺走紅。
On Feb 22, Discovery Channel released the documentary Exploring China's New Dairy Powder globally, recording the development of China's dairy industry and exploring what’s the science behind Chinese milk powder. On the first day of its release, it was watched 30 million times and became popular on media platforms at home and abroad including Sina Weibo, Bilibili, TikTok, YouTube and so on.
Discovery的探索官Rachele，來自意大利，曾經(jīng)采訪過全球多家知名企業(yè)。她表示，在來中國的前幾年，被問及最多的問題，就是如何才能買到國外的奶粉。但如今，這個情況在悄然改變，“最好的奶粉就在中國”，是什么在改變中國奶粉？這些變化是如何一步步實現(xiàn)的？Discovery帶著這些疑問，選擇走進中國乳業(yè)，通過深入君樂寶的牧草種植基地、奶牛養(yǎng)殖牧場、奶粉工廠，從源頭開始一探究竟。
Rachele, the Discovery host, comes from Italy. She has interviewed people from famous enterprises around the world. She said that in the first few years that she lived in China, a question that came up frequently was where to buy imported milk powder. But now, the situation is changing. "The best milk powder should be in China.” What is changing in Chinese milk powder? How are these changes taking place? With these questions, Rachel went to Chinese dairy enterprise Junlebao Dairy, and visited its grass plantation, dairy farming base and milk powder factory.
養(yǎng)好牛：中國奶牛的輕奢生活
每年有上千萬名寶寶在中國出生，要滿足他們的營養(yǎng)需求，無疑需要特殊的加持。Rachele來到的第一站，是奶牛養(yǎng)殖基地，這里的“擠奶黑科技”讓Discovery的探索官驚嘆。
Millions of babies are born in China every year. To fulfill their nutritional needs, there should be concentrated efforts. Rachele first visited Junlebao Dairy’s dairy farming base. The hardcore technology here impressed the Discovery host very much.
不同于傳統(tǒng)的擠奶方式，這里的奶牛只要排隊站上自己特定的“崗位”，大轉(zhuǎn)盤就能夠給80頭奶牛同時自動化擠奶。而且，這些自動化設(shè)備的智能設(shè)定會最大程度地保證奶牛的舒適。設(shè)備使用的吸奶器模擬了小牛吃奶的吮吸感，在感受到?jīng)]有奶的時候自動脫落。
This giant turntable is a big departure from traditional farming methods, the equipment can milk 80 cows simultaneously assuming the cows remain at their posts. The facility is packed with intelligent equipment to maximize the cows’ comfort. The milking machine recreates the sensations of a feeding calf. And when there is no milk left, it can automatically detach itself.
最讓Rachele不可思議的是，擠出的生牛乳通過170米長的低溫潔凈管道直接進入工廠加工，從擠奶到加工只需兩個小時，無需運輸與存儲。“看不到一滴奶，但是奶粉已經(jīng)加工好了！”
The most unbelievable thing for Rachele is that the raw milk here goes directly to the processing plant through a 170-meter-long low-temperature tube. There is no extra transportation or storage. It takes only two hours before the milk enters the processing steps. "Without seeing a drop of milk, the milk powder is produced!"
這項“鮮奶密閉傳輸系統(tǒng)”技術(shù)是獲得了中國專利技術(shù)認證，確保了產(chǎn)品的安全、營養(yǎng)、新鮮、高品質(zhì)，也保留了牛奶中更多的活性營養(yǎng)成分。
This system has obtained the certification of Utility Model Patent. It can guarantee the safety, nutrition, freshness and quality of the product and help retain the active nutrients in milk.
奶牛高效的工作離不開舒適的生活。君樂寶的牛舍，可以同時照顧好12萬頭奶牛的飲食起居與身體健康，這其中的“奧秘”是每一頭奶牛都佩戴著智能項圈，通過大數(shù)據(jù)精準識別奶牛每天的反芻、運動和發(fā)情情況，對奶牛的健康狀況進行實時反饋，同時將產(chǎn)奶量錄入系統(tǒng)做好統(tǒng)計，為生產(chǎn)提供了高效、快捷、準確的第一手資料，實現(xiàn)智能化奶牛飼養(yǎng)。
The cows’ job are built around a comfortable life. Junlebao's cowshed can take good care of 120,000 cows at the same time. The secret is that each cow is fitted with a smart collar, which can accurately identify the rumination, exercise and oestrus conditions of cows every day through big data and relay real-time data about their health. It will also input the milk yield into the system and output statistics, which provides efficient, fast and accurate first-hand data to realize intelligent feeding.
種好草：牛的專屬廚師都是“博士”
在這里，奶牛們一天的伙食費達到了80塊錢一天。這個價位的餐標在奶牛界是一種什么樣的標準？Rachele的第二站是種草基地。
Here, the food expenses for each cow is an incredible 80 yuan ($12.6) a day. To figure out what this kind of price is like in the dairy industry, Rachele's second stop is the grass plantation.
君樂寶的種草基地位于張家口，是中國燕麥的三大主產(chǎn)區(qū)之一。這里生產(chǎn)的燕麥草，在收割時牧草不是金黃色，而是綠色，原來燕麥草在灌漿期（乳熟期）營養(yǎng)成分更為全面，很容易被奶牛吸收，所以收割的牧草都是綠色，君樂寶不惜成本為奶牛供給好的食材。
Junlebao Dairy’s grass plantation is located in Zhangjiakou, which is one of the three main oat producing areas in China. People harvest the grass when it is green rather than golden yellow. The reason for this is that the oat grass has the most nutrients during this grain filling period, which makes it easier to be absorbed by dairy cows. That’s why they harvest when it’s green. This is to prepare the best food for cows.
君樂寶在張家口壩上草原布局了38萬畝專屬草場，君樂寶與中國農(nóng)業(yè)大學(xué)草業(yè)研究所合作，在品種改良等方面取得重要突破，牧草品質(zhì)已接近國際水平，大大減少了對國外的依賴。
Junlebao planted around 253 square kilometers of grassland on Bashang Grassland in Zhangjiakou. Through working with the grassland research institute of China Agricultural University, Junlebao made key breakthroughs in variety improvement of the grass, which has improved the grass quality to an international level and greatly reduced the dependence on foreign product.
截至目前，君樂寶共擁有牧草種植基地50萬畝。君樂寶表示，自有草場是全產(chǎn)業(yè)鏈的起點，是奶牛養(yǎng)殖的基礎(chǔ)。通過自己種植牧草，把產(chǎn)業(yè)鏈延伸到最上游的牧草環(huán)節(jié)，從而真正做到全產(chǎn)業(yè)鏈自有和自控，從一株草開啟優(yōu)質(zhì)奶粉的孕育。
Up to now, Junlebao owns around 333 sq km of grassland. According to the company, such self-owned grassland is the starting point of Junlebao's whole industrial chain and the foundation of how they raise their cows. Cultivating their own top-tier grass is key to building up a fully-controlled and independent production chain.
奶粉也有“身份證”：“一罐雙碼”安全追溯系統(tǒng)
據(jù)經(jīng)濟日報報道，自2016年起，中國嬰幼兒乳粉市場規(guī)模持續(xù)擴大，成為全球第二大嬰童消費市場，2019年市場規(guī)模達近2000億元。而像君樂寶這樣的現(xiàn)代化工廠，支撐起每年數(shù)千萬中國寶寶的奶粉需求，中國消費者越來越信任國產(chǎn)奶粉。中國乳制品工業(yè)協(xié)會數(shù)據(jù)顯示，2019年國內(nèi)嬰幼兒奶粉占據(jù)了67%的市場份額，成為滋養(yǎng)中國寶寶健康成長的主力軍。
According to the Economic Daily, China's infant milk powder market has continued to expand since 2016 and has become the world's second-largest market. Its market size reached nearly 200 billion yuan ($ 31.7 billion) in 2019. Modern dairy enterprises like Junlebao Dairy is the backbone to meet the milk powder demand. Chinese consumers are becoming increasingly reliant on domestic milk powder products. According to the data of China Dairy Industry Association, domestic infant milk powder product accounted for 67 percent of the market share in 2019 and has become a major force to nourish the healthy growth of Chinese babies.
好奶粉到底是怎么生產(chǎn)出來的？在Discovery的鏡頭下，Rachele看到了仿佛科幻電影里未來工廠的場景：
How is the milk powder produced? Following the Discovery’s camera, the factory is like the set of a sci-fi film:
牛奶進到工廠，要經(jīng)過除菌分離、均質(zhì)、脫氣、巴氏消毒，再到后續(xù)的四效蒸發(fā)系統(tǒng)。生產(chǎn)線上遍布了1500多個數(shù)字傳感器，所有生產(chǎn)流程都是完全智能化，高科技設(shè)備有條不紊地完成著每一個環(huán)節(jié)。
When milk enters the factory, it is sterilized and separated and then goes through homogenization, degassing and pasteurization, and then its transported to the subsequent four-effect evaporation system. There are more than 1,500 digital sensors on the production line. All production processes are completely intelligent. High-tech equipment completes every process in order.
雖說是奶粉加工廠，但操作人員并沒有跟牛奶發(fā)生直接的接觸，只需要待在中控室里，就能確保各項操作準確無誤。
Although it is a milk powder processing plant, the operators finish the procedures without touching any of the fresh milk. They only need to stay in the control room to ensure exacting standards.
這座工廠生產(chǎn)的每一罐奶粉在罐底和罐內(nèi)各有一個二維碼，掃描罐底碼，就可以看到它的原料、牛奶，它的成品的檢驗報告，就像人的身份證一樣，這罐奶粉等出廠時，它所有的信息拿手機一掃就可以全部知道。
Under and inside every tin of milk powder produced by this factory, there is a QR code. By scanning the code at the bottom, you can look up the inspection report of its raw material, the milk and its finished products. When this tin of milk powder leaves the factory, consumers can find out all about it just by scanning it with their mobile phones.
"一罐雙碼"是君樂寶率先發(fā)起的一次奶粉行業(yè)的安全追溯系統(tǒng)的創(chuàng)新，是食品安全追溯體系的創(chuàng)新模式，可以較大限度地保障產(chǎn)品品質(zhì)安全。
The QR code system is an innovation initiated by Junlebao Dairy to trace the safety of the milk powder in the industry. It is a new model of the food safety traceability system, which can ensure the product quality and safety to a large extent.
制勝的關(guān)鍵，科研的大腦
從生產(chǎn)到質(zhì)檢，每一罐奶粉都需要其間各個步驟緊密地配合，是什么在保障這座超級工廠的高效運轉(zhuǎn)？君樂寶乳業(yè)集團董事長兼總裁魏立華說：他們有一個至關(guān)重要的“超能力”，那就是“科研的力量”。
From production to quality inspection, making each tin of milk powder requires massive amounts of coordination. What is the key factor to guarantee the smooth operation of the modern factory? Wei Lihua, founder of Junlebao Dairy Group, said: there is a special “superpower”, which is "the power of scientific research".
科技研發(fā)是企業(yè)的大腦，也是創(chuàng)新的源頭，決定科技創(chuàng)新方向的，是消費者對營養(yǎng)健康的需求。例如，君樂寶的科研團隊基于媽媽們的實際需求，深入研究著各類營養(yǎng)物質(zhì)，從中找到優(yōu)質(zhì)的解決方案，并建立母乳研究院，以母乳為標桿，進行配方研究。
Science and technology are like the brain of enterprises and the caption of innovation. What determines the direction of scientific and technological innovation is consumers' demand for nutrition and health. For example, based on the actual needs of mothers, Junlebao Dairy's research team has studied various nutrients in-depth, found out high-quality solutions and established a breast milk research institute to conduct formula research based on breast milk.
君樂寶專家告訴Rachele：每一種營養(yǎng)物質(zhì)都不容忽視，低聚糖、小分子蛋白、活性益生菌等成分的細微差異，對孩子的發(fā)育都有不同的影響。
An expert working at Junlebao Dairy told Rachele that no nutrient can be ignored. The subtle differences of oligosaccharides, small molecular proteins, active probiotics and other components can have different effects on children's development.
2021年，君樂寶繼續(xù)加碼科技，投資5億元的研發(fā)中心——“君樂寶奶業(yè)創(chuàng)新研究院”正式投入使用。
In 2021, Junlebao Dairy continued to make efforts in technologic innovation. It invested 500 million yuan to build the Junlebao Dairy Innovation Research Institute and put into use.
這所研究院如同“科研的大腦”，科技賦能全產(chǎn)業(yè)鏈一體化模式的每一個環(huán)節(jié)。
The institute is like the "brain" of scientific research, which empowers every step of the whole industrial chain.
從土壤研究、牧草種植、奶牛遺傳育種、生產(chǎn)加工、工藝技術(shù)、食品安全質(zhì)量，涉及全產(chǎn)業(yè)鏈每一個環(huán)節(jié)的研發(fā)技術(shù)都在這里。這所研發(fā)中心聚集了君樂寶優(yōu)秀的研發(fā)人員及工藝技術(shù)設(shè)備。在參觀中看到的各個流程的精準運作，都是因為有這樣一個強大“幕后指揮”。
They study everything from soil conditions to grass planting and cow genetics and breeding, from milk production and processing technology to food safety indicators and quality testing. It looks at every link of their manufacturing chain. This place assembled the advanced processing technology and equipment. The precise operation of each process is overseen by the powerful conductor.
君樂寶優(yōu)化配置全球優(yōu)質(zhì)資源，對標國際高水平的研發(fā)，建設(shè)優(yōu)于國際標準的現(xiàn)代化牧場、智能化高科技領(lǐng)先的工廠，在全球范圍內(nèi)優(yōu)選頭部供應(yīng)商，并搭建起領(lǐng)先國際水準的食品安全管理體系，就是為了生產(chǎn)出可以享譽國際的好產(chǎn)品。
Junlebao Dairy has optimized high-quality resources around the globe, stay close to international high-level research and development, built a modern pasture and intelligent factory superior to the international standard, selected leading suppliers all over the world, and established a food safety management system leading the international standard, in order to produce good products that can be recognized by international standards.
這也是吸引Discovery探索頻道走進中國乳業(yè)的另一個原因：中國乳業(yè)企業(yè)立足于國際和未來的長遠規(guī)劃。
This is also another reason that Discovery dug into China's dairy industry: Chinese dairy enterprises are focusing on the international market and making long-term plans.
“未來最好的奶粉企業(yè)在中國。”魏立華表示：“君樂寶以先進的平臺、合作伙伴和人才，引領(lǐng)全球乳業(yè)領(lǐng)域研發(fā)水平，努力成為當之無愧的國之榮光。”
"The best milk powder enterprise in the future should be in China," Wei said. "Junlebao Dairy is gathering advanced platforms, partners and talent in the global dairy industry, and strives to become a well-deserved honor in the country."
《探索中國奶粉新高度》紀錄片，是一部Discovery走進中國乳業(yè)深入探索奶粉生產(chǎn)全產(chǎn)業(yè)鏈的紀錄片?？梢?，中國奶業(yè)的發(fā)展正在引發(fā)全世界的關(guān)注，中國乳業(yè)也正在成為改變世界乳業(yè)格局的新興力量。
Exploring China's New Dairy Powder is a documentary about entering China's dairy industry and exploring the whole industrial chain of milk powder production in-depth. It can be seen that the development of China's dairy industry is attracting worldwide attention, and China's dairy industry is also becoming an emerging force to change the pattern of the world's dairy industry.（文章來源：中國日報）
關(guān)鍵詞： Discovery
